Newsjacking is one of the new hybrid words we’ve created for the digital age. We’ve heard about it, but do we really know what it is? I asked what came to people’s minds when they heard the word “newsjacking.” In response, I received several very similar answers.
There are numerous non-profit and for profit organizations, all vying for consumers’ attentions, support, and of course money/donations. Every day your target market is bombarded with messages. How do you make sure your message is being heard? How do you make your foundation stand out and grow? It all starts with a plan. Today we will look at several tools you can utilize to organize your goals and messages which will help you differentiate your foundation from others.