Now that Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday have come to pass, (and we all officially ate and shopped too much) it is time to focus on giving back. #GivingTuesday is a global movement to support nonprofit organizations during the winter charitable giving season. This year it will be celebrated on the Tuesday after Thanksgiving, November 29, 2016.
The 92nd Street Y, a cultural center in New York City, and the United Nations Foundation executed the first #GivingTuesday in 2012. These organizations felt that the philanthropic community needed a response to consumerism in the post-Thanksgiving season. The team consists of influencers from organizations and corporations that believe in giving back. In addition to these influencers, over 30,000 organizations participate in giving and receiving on #GivingTuesday.
The special day is powered by social media; the details of this global event are spread by Facebook, Twitter, and blogs using the hashtag #GivingTuesday. This method is amazingly effective. Last year’s event made 114 billion Twitter impressions and reached 1.3 millions social media mentions. Various other hashtags are used as part of the festivities, including #MyGivingStory which allows donors to share their personal giving story in relation to the day and #UNselfie which allows participants to share their selfies to show how they are giving back.
According to givingtuesday.org, last year over 700,000 people raised $116,000,000 online in over 70 countries on the Tuesday after Thanksgiving. Although the event raised a lot of money for nonprofits, money is not the only thing you can give. Organizations are always looking for volunteers, consultants, supplies, and help spreading their mission. Please consider donating time, money, or use your voice to spread the word about your favorite organization.
Are you participating in #GivingTuesday? Do you have a favorite nonprofit organization that you would like to tell us about?