As the dust settles upon the wreckage of that which was the chaos of Black Friday, manic shoppers retreat to their homes and power up their computer monitors to quench their bargain-lust on Cyber Monday.
In an effort to revive philanthropy during the holidays and combat the materialism of major shopping days, such as Black Friday, Giving Tuesday was born with hundreds of millions participating around the world each year.
What is this #GivingTuesday Trend?
Giving Tuesday is the latest in hashtag activism to spread the philanthropic spirit through the power of social media. In 2012, 92nd Street Y, a community center based in New York City, created Giving Tuesday as a way to globally connect individuals, communities, and organizations and collaborate in the spirit of giving.
To date, Giving Tuesday has seen over 30,000 organizations from 68 countries around the globe to participate and has generated a reported $45.7 million for charity in 2014.
How Can I Participate?
Participating is as simple as finding a way to give back and sharing your efforts on social media with the hashtag #GivingTuesday.
The idea is simple, and it allows organizations to receive much wanted publicity – and for individuals, much wanted attention – while also promoting charity and generosity.
Social media allows for endless opportunities to share your organization’s philanthropic duties during Giving Tuesday. You can post a simple 140 character tweet about your initiatives or capture it all on camera and upload a video to YouTube. A smile and a selfie will also suffice when spreading awareness. Just remember that this day is about giving back and not about likes and retweets.
If you need some any ideas for giving back or help creating your social media strategy, www.GivingTuesday.com has plenty of resources to put you on the right track, from social media toolkits to sample press releases.
Anyone can participate in Giving Tuesday. All it takes is posting #GivingTuesday on social media along with your charitable initiatives, big or small.