Lights, Camera, Action: How to Market Your Nonprofit with Video

Non profit videoWhen it comes to marketing your organization, sometimes you need to get creative, especially when it comes to how you budget your resources. You may feel that a lot of “fancier” options, like video, are out of your reach. Well, think again! Video is not only an important tool that should become part of your marketing plan, it is also budget friendly. Let’s look at how this can be incorporated and some platforms that are great for broadcasting this medium.
Continue reading “Lights, Camera, Action: How to Market Your Nonprofit with Video”

5 Tips for Storytelling About Your Nonprofit

IMG_0039We’ve all watched the commercials, and you know what I mean; the ones that get you right in the feels. They tell us a story with the intention of stirring up emotions that we will in turn hopefully act on. I’m sure you could name a few right off the top of your head. I bet the ASPCA spot where they play the Sarah McLachlan song, “Arms of an Angel“, is one of the first that come to mind. Many of this year’s Super Bowl commercials were heavy on story telling as well.
Continue reading “5 Tips for Storytelling About Your Nonprofit”