5 Tips for Storytelling About Your Nonprofit

IMG_0039We’ve all watched the commercials, and you know what I mean; the ones that get you right in the feels. They tell us a story with the intention of stirring up emotions that we will in turn hopefully act on. I’m sure you could name a few right off the top of your head. I bet the ASPCA spot where they play the Sarah McLachlan song, “Arms of an Angel“, is one of the first that come to mind. Many of this year’s Super Bowl commercials were heavy on story telling as well.
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Generation Z and Philanthropy

Let’s take a break from talking about the Millennial Generation and focus on the future of philanthropy, Generation Z. Gen Z represents the 23 million Americans born between 1994 and 2010, making them currently between the ages of 6 and 22 years old. These teens and preteens are unique because they do not remember a time before technology. Seventy-nine percent of Gen Z consumers display symptoms of emotional distress when kept away from their personal electronic devices. This influences their shopping, learning, and philanthropic habits.

gen zSpeaking of philanthropy, something to remember about Gen Z is that they want to make a difference. Sixty percent want their jobs to impact the world, 26% of 16- to 19-year-olds currently volunteer, and 76% are concerned about humanity’s impact on the planet. Not only does this generation want to make a difference, they have much more information than the generations before them because of their connection to technology.

Susan Crites Price, a philanthropy writer, lists the following three tips to engage the upcoming generation in philanthropic work.

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