April has been a very eventful month for all of us here at the Tapolci Foundation! We’ve certainly been picking up the pace on our philanthropic efforts outside of the office in the past few weeks. To recap, we held our wildly successful event, #FundTheTruck, at Mad Mex in Robinson, exceeding our goal of raising $2,500 towards a 24’ refrigerated truck needed for the Greater Washington County Food Bank!
When it comes to marketing your organization, sometimes you need to get creative, especially when it comes to how you budget your resources. You may feel that a lot of “fancier” options, like video, are out of your reach. Well, think again! Video is not only an important tool that should become part of your marketing plan, it is also budget friendly. Let’s look at how this can be incorporated and some platforms that are great for broadcasting this medium.
Continue reading “Lights, Camera, Action: How to Market Your Nonprofit with Video”
Newsjacking is one of the new hybrid words we’ve created for the digital age. We’ve heard about it, but do we really know what it is? I asked what came to people’s minds when they heard the word “newsjacking.” In response, I received several very similar answers.
We all have causes we are passionate about. We volunteer. We help raise funds or donate. We work to spread awareness. But what do you do when you feel you can and want to do more?
One option is to build your very own nonprofit organization. You can do the additional work that you feel needs to be done and serve the communities your group feels are underserved. With all the enthusiasm you possess for your cause, you want to hit the ground running; here are five tips to make the process of starting a nonprofit go smoothly.
Fall is my favorite time of year. The colors of the season are beautiful, we start to snuggle up in sweaters, and we enjoy Halloween and Thanksgiving. You can watch the squirrels outside your window scurrying around collecting their winter stores. This time of the year we start to gather together with family and friends; make new connections, and strengthen current ones. We network, just as the squirrel gathers its acorns, and we collect connections. Many people collect business cards (or if you are like me you collect contacts on your iPhone) like others would baseball cards. But how do utilize your compilation of contacts or capture new ones? Here are some ways you can round up and harvest your connections.
Organize Your Donors
In the nonprofit realm we can use all the help we can get. If your group is anything like those I’ve been involved with, you are a pretty lean group. In order to keep things running when it comes to coordinating special events, additional help is needed. The great thing is there are so many people ready to lend a hand, and they are already in your database–your donors! If you don’t already have a system that helps you keep track of those who have given, and for which campaigns, it is essential you start! Check out programs like DonorPerfect, which will help you log contributions your group has given to other programs, organize donations via campaign (this is great when you have annual events/fundraisers), as well as log volunteer activities. Having information like this organized and at your finger tips will help you filter who to reach out to for assistance for certain projects.
Working for a nonprofit can be extremely rewarding, but it also takes a lot of energy at times. Most foundations are run with a bare bones crew relying on volunteers and donors to help with the bigger projects. You wear many hats when involved with charitable work. With so much on your, plate how do you keep things running smoothly, and continue to help your community?
Find Your Rhythm
Your alarm goes off in the morning. If you are like me, you get up, get showered and dressed, get your coffee, and head out the door. We all have our own unique routines, and if you live with others likely you have found ways to work with each others’ daily habits. When working in a nonprofit environment, you likely work closely with a small group of people, much like a family. Creating a routine and rhythm within your “work family” is important for smooth operations.
In the past we’ve talked about how different generations and the candidates give back and how to get things moving for your cause with a 5k charity run; but what does it take to run a non-profit campaign? In a non-profit setting you strive to do the most good with limited funds. You rely on donations and volunteers to operate and to grow. In order to keep moving forward and increasing awareness and funds; campaigns are necessary. Whether the mission is to garner monetary support or to increase awareness, here are three key things you need in order to run a successful non-profit campaign.
There are numerous non-profit and for profit organizations, all vying for consumers’ attentions, support, and of course money/donations. Every day your target market is bombarded with messages. How do you make sure your message is being heard? How do you make your foundation stand out and grow? It all starts with a plan. Today we will look at several tools you can utilize to organize your goals and messages which will help you differentiate your foundation from others.
You have many privileges as a business owner. The corner office, the awesome parking spot, your own business… just to name a few. Yes, those privileges of running a business are great, but there are also others that are somewhat more meaningful.
Have you ever thought of the benefits volunteering can deliver to your business? We have, and we’re here to enlighten you with seven ways supporting a charity can be helpful for your business.
1. Defining Your Corporate Identity